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Our latest star ratings

Cooper Reading Star Rating

Sales

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4.9

14 comments from 47 reviews

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Service

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4.1

89 comments from 231 reviews

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What does our rating mean?

Our Dealership star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the last 90 days of new car sales and Aftersales service transactions, where the customer has subsequently elected to complete a customer satisfaction survey online.

You will also see below customer comments, which are unedited and are as submitted as part of the online survey process.

Click here for more information.

Customer Comments
Sales
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5.0

"Excellent sales service experience by Nick Morton. I was always kept up to date and Nick did everything to make the experience as easy, efficient and pleasant as possible."

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5.0

"Matt Blake made the experience fun and enjoyable, Joe the finance manager also did a good job, would definitely recommend these two to my friends"

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5.0

"The complete process of exchanging my previous X3 and purchasing my new car was handled with professionalism and utmost care. Their attention to detail was very impressive. Their customer care and treatment was very commendable. Top marks"

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5.0

"This is an excellent and professional dealership which I trust and have confidence in"

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5.0

"It was faultless. The whole experience was nothing but outstanding and this dealership based on our experience is highly recommended."

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5.0

"The sales person Matt Blake was very obliging; I find them to be friendly,"

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5.0

"When I walk into the showroom I am made to feel I am the only customer in there."

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5.0

"Salesman was excellent and a joy to work with, will certainly buy again from Nick"

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5.0

"We had a great experience and was a pleasure dealing with very experienced staff."

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4.9

"The team at Cooper Reading were very efficient and kept in touch throughout the purchase and delivery process."

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5.0

"Both the Sales Consultant and the business manager at Cooper Reading were very polite and supportive throughout the process of the car purchase. I was always kept in loop about timing till the last day. Excellent job. I will definitely recommend"

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5.0

"Jo and Ross were brilliant."

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5.0

"Nick Morton was very knowledgeable on the BMW 1 series and was keen to win my business and do a deal which worked for me"

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5.0

"It was really good service Nick Morton was really good ."

Click here for sales overview page.

Service
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4.0

"There was no follow up to a post - warranty query raised with the Dealership."

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5.0

"Very smooth service, thorough valeting, completed in time, first class, service manager is Mark Smith"

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3.1

"Initially I was toldthat there had been a problem with my vehicle booking and I would have to wait a little longer. When I voiced concern the representitive made an enquiry and then told me that he could do me a favour and get the car back earlier."

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1.0

"Basic etiquettes of customer service is missing in terms of explaining what was done to a car when it is being handed to the customer. Quite unreasonable for a brand like BMW"

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1.0

"had the vehicle in for an general inspection and two days later I had brake failed and could not use my brakes. And wish they would have assertive to the brakes needed doing. Ask who much left on he said couple of months."

Cooper Reading Dealer Principal response

"thankyou for your comments,your partner was informed about the poor condition of the brake discs but declined replacement as he stated that he would carry out the work,tyres legal but worn on outer edge."

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4.0

"They're always really helpful, but the dealership building is very tired, customer parking is a nightmare and it just looks shabby."

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4.4

"Not bad at all."

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4.4

"Good but would have appreciated a sms to say that work had been completed and car was ready"

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5.0

"Jemma on the service desk was extremely helpful, excellent."

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4.0

"did a good job on bonnet respray and wheel repair"

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3.0

"It took 3 visits to fix the problem.My front jets werent working and on the 1st visit wasn't fixed properly I drove out and they failed again.I then waited while they repaired them again but they failed again."

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5.0

"They were very efficient. They kept me informed."

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4.0

"The dealership was good the only issue is number of visits required to fix the vehicle and the cost involved."

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5.0

"Excellent service from the sales team to the workshop, fantastic experience would highly recommend BMW to my friends and colleagues"

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1.2

"Still got a faulty fuel gauge."

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4.9

"The dealer collects the car and returns the car when the work is done, this is a very important service for me."

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3.9

"See previous"

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4.5

"The work couldnt be finished on that particular visit."

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4.5

"I had to ask for the dealership to ask BMW for assistance with the parts."

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3.0

"Cooper Reading were good, but I was not impressed with the failure see earlier box comment"

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5.0

"I am happy with it."

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3.5

"I needed it a five oclock and it was not ready until five twenty five."

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5.0

"Coopers service dept excellent service."

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5.0

"Excellent customer care"

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3.0

"I asked them to look at something else in the car. They called me at 4.50pm to tell me that they could not do the extra work. I have had to rebook then vehicle in again although they have promised a courtesy car. The service light has not been rese"

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4.0

"They did exactly as said and kept in full contact."

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4.0

"Estiamte to repair minor body work damage was high compared to non BMW garages"

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3.5

"Friendly staff and helpful used While you wait service and timing was as per service team had advised."

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3.0

"They left a note saying that the car had been cleaned which it certainly had not. The service was generally good though."

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4.0

"Perfectly adequate."

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5.0

"I was really poor at the start it has been improved since the first visit. It is a lot better now."

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4.0

"Not much information given and took too long"

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2.0

"It took two weeks to fix what shoulde have been a relatively straightforward repair passenger door lock jammed"

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4.0

"I am happy."

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5.0

"Pleasant, efficient service department."

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4.8

"Very helpful, made sure my car was ready ASAP as I had a toddler in tow and no alternative transport."

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5.0

"Very quick and efficient service."

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5.0

"Very good dealership."

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2.5

"The service we get from cooper is excellent. I have spoken to BMW warranty to appeal to there better nature in regard to the software upgrade. They did not help at all because the car is a 06 model. She was being very processed. I did not feel that"

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5.0

"They were brillaint throughout. They really have taken us through it . Gemma at the dealership was fantastic."

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5.0

"Phil in service gave excellent service in quick attention to the breakdown."

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2.0

"The parking was chaotic - it was a nightmare trying to find a place to park and another car nearly collided with mine due to how other vehicles were parked in the carpark. I found the staff were very unapproachable and arrogant."

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4.0

"I wish the vehicle had been fixed the first time"

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2.0

"Quote 290 oil service and 35 offer MoT, the fitter advised 1 tyre would fail MoT and 2 others advised replace due to wear. Car passed MoT without tyre replacement, invoice 392 inc MoT 54.95, later changed to 372 after complaining"

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5.0

"Good welcome. Pleasant reception area and efficient service."

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3.0

"Bluetooth problem was not looked at after I specially asked them to look at it. It looks like a different product that is used in the x6. It came back with only 4 miles on the fuel indicator. I should have been called to ask if they could have filled"

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4.1

"The only thing that could be improved is parking , I had to wait 15 mins to find a parking space"

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5.0

"First class service."

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3.5

"They told me they would contact when my vehicle was ready but they didn't and it wasn't very clean on collection."

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5.0

"They picked the car up and dropped it off again very pleased."

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5.0

"I think it is expensive to pay extra to have the sat nav and bluetooth."

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4.0

"There was some change missing out of my ashtray when I collected the vehicle."

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4.0

"they are very good .they had to keep it an extra day to rectify the problem with fuel pump and did not advise me untill late in the day which could have caused problems on another day"

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3.0

"My car was kept at the dealership unnecessarily for 24 hrs. It had failed its MOT and was re tested 3 times . Eventually it was discovered that the off site MOT test centre was using the wrong settings."

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3.0

"Service wise everything was very good and I would rate higher, however, I asked for a sales person to be arranged to look at the car this didn't happen until I arrived to collect and then i had to wait 30mins..."

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5.0

"It was the first time that I have used Cooper Reading and the service was superb."

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4.0

"Collected and returned as promised."

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3.5

"Overall good but they tried to charge us double what had been agreed for switching winter tyres back to summers"

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2.0

"The service was fine but a reported fault with the heated rear window was not dealt with, although reported I was told it's fine I tested it outside and it was still not working, the car needed to come back for another day which was inconvenient."

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5.0

"Details as per the previous box."

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5.0

"I was able to book the car in very quickly at the time I required"

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4.0

"It was seemless."

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2.5

"The windscreen washer had been ticked to say it had been filled and it had not been."

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3.0

"The end result was that I have to take the car back a week later to reset the service indicator."

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2.0

"As per previous comments"

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1.0

"I am not happy that my service / warranty book has been invalidated because the dealership has put someone elses details in it. competitors"

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4.9

"Understanding and helpful staff, would recommend"

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3.0

"Tried to charge for a diagnostics check on an inspection 1, then quoted 300 for fitting a breather pipe"

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5.0

"There customer service is second to non ,"

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2.9

"I find the aftersales follow through from the sales associate poor. The Service side of things is fine and does what it needs to."

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5.0

"Excellent service by all staff"

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4.0

"I had to wait a little longer than anticipated as they'd forgotten to order one of the parts required"

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4.2

"second visit was excellent after a misunderstanding at the first visit"

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4.8

"Good service everyone was polite"

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4.5

"The lady on reception was very friendly and welcoming. and it's organised well and the courtesy car was like for like vehicle."

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5.0

"Kept me well informed and always friendly service"

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5.0

"Easy to book in by phone I know I could do it on line but I always like to talk to someone. I booked for wrong date but was easily accommodated by BMW C when I called back advising of my error. Car was allowed to stay overnight as I away in London"

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4.0

"The car went in for a regular service but ended up with a list of things to be done. We were consulted about which items to go ahead with, all parts were in stock, and all work done within the 1 day."

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5.0

"see previous comment"

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4.0

"I was told i would have to wait 1.5 hours i had to wait 2.5 hours."

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1.0

"I was extremely dissappointed that when I took my car in,when it was returned after 10 days the coolant levels were low and the battery needed replacing, I thought these items would have been checked during the service."

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4.7

"reception very good offered coffee. Dealt with efficiently . Called when car ready. Only issue was service light not reset and had to return to have reset"

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4.0

"Prompt appointment date service rep, Mark, was excellent. I ended up paying £200 over the quote I was given over the telephone."

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5.0

"The experience from making the appointment, reception, promptness of the MOT, cleanliness of the car on pick up was faultless and very good."

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4.0

"I am disapointed that i was charged to free up a seized bonnet latch and to refit jet washer pipes which sureley should not have come detatched on a quality vehicle."

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4.0

"Very friendly staff Car was booked in quickly and collected from my home."

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1.5

"Second time this dealer have ordered parts and have not arrived on time, no offer of a courtesy car, the staff seem to think I can keep returning endlessly"

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4.0

"Very communicative and helpful"

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4.0

"I was 100 satisfied with my treatment, but not 100 overall as they were unable to find the cause of my problem so my confidence in the car has been damaged"

Click here for service overview page.

Cooper Reading
BMW Service

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